|RT | Jun 16, 2017|
|© Global Look Press|
The astonishing figures were released by the Innovation Center of US Dairy, who surveyed 1,000 Americans over the age of 18. The group believes the results to be “nationally representative,” suggesting more than 16 million people think brown cows directly produce the dessert drink.
The study also found that 29 percent of those surveyed use their children as an excuse to buy the sugar and cocoa-filled beverage for themselves.
good morning to everyone except the 16.4 million americans who believe chocolate milk comes from brown cows pic.twitter.com/wphtZlnaac— elijah daniel (@elijahdaniel) June 15, 2017
"At the end of the day, it's an exposure issue," Upton told The Washington Post. "Right now, we're conditioned to think that if you need food, you go to the store. Nothing in our educational framework teaches kids where food comes from before that point."
Never take #education for granted.— Mark C. Crowley (@MarkCCrowley) June 16, 2017
A new survey shows 7% of Americans believe chocolate milk comes from brown cows.
“We still get kids who are surprised that a french fry comes from a potato, or that a pickle is a cucumber,” said Upton. “Knowledge is power. Without it, we can’t make informed decisions.”