|RT | May 31, 2017|
|© Conservatives / Facebook|
Online advertising is not covered by election campaign rules stipulating how much money parties can spend in each constituency and requiring parties to submit detailed accounts of their expenditures.
While political TV advertising is illegal in Britain, showing videos online through paid advertising is not.
The Electoral Commission estimates that more than 99 percent of advertising on social media was spent through Facebook in the last general election, when Conservatives spent £1.21 million, Labour £160,000, UKIP £91,000, the Liberal Democrats £22,245, the Green Party £20,000, and the Scottish National Party (SNP) £5,466.
In 2015, parties and candidates were not required to categorize spending with social media companies. While the commission has proposed that this should change, the 2017 election is being held under the same rules, despite growing concern over unregulated online election activity, dubbed “dark advertising.”
Read more at RT..
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